A few weeks ago, my sweet friend Jessie (who grew up with my husband and was my roommate when I lived in Huntsville) texted me about trying out some products for a skincare and beauty brand she was selling called Beautycounter.

The whole mission behind Beautycounter is to get safe products into the hands of everyone. Now, I’ll admit – I was skeptical. Usually, when things are deemed as being more natural or “organic” in the beauty industry, they just don’t work as well. Not to mention, there’s already several direct sales beauty brands out there. Regardless, I was intrigued and Jessie sent me a huge box full of skincare, makeup and bath/body products.

Let me just tell you – I WAS SO WRONG. Not only do these products work, but they work better than the high-end brands I was using – and they are safe! Now, you may wonder what I mean by safe. I’ll keep this short (because I could go on and on and on…). The U.S. hasn’t passed a federal law to regulate the ingredients used in personal care products since 1938. Scary, right? So that means these beauty companies are allowed to use chemicals known to be extremely harmful (lead, formaldehyde and phthalates) in the products we put on our bodies and on our kids every single day, day after day. And to add to that, the E.U. has banned almost 1,400 harmful and toxic ingredients from there products – of those, the U.S. has banned 11.

E L E V E N.

These harmful ingredients are known to cause endocrine disruptions, cancer, hormonal issues, etc. When I heard that these ingredients could be linked to cancer, it struck a chord with me. My mother and grandmother are both breast cancer survivors (not genetically related cancer either). If changing the products I put on my skin every day (remember, skin is your largest organ!) could only help reduce the chance of any of these issues, then why wouldn’t I?

And that’s where Beautycounter comes in. They are leading this charge. They have already banned more than 1,500 ingredients from their products setting a new health and safety standard—all while ensuring their products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market. This company and their mission for safe beauty has truly won me over. They are genuine in their fight to change the beauty industry and to create safe products that actually work.

So, I’m so excited to say that I have joined Beautycounter as a consultant! If you’re interested in joining this wonderful team or want to try out any of the products, just shoot me an email at kelleyblakeblog@gmail.com. Or you can always visit my Beautycounter website to see all of our great products. Please let me know if you have any questions! I plan to post a few of my favorites soon – and there are many things that would make great Christmas or Hanukkah gifts!

I hope you all have a wonderful Thanksgiving and eat way too much!